GTM & Marketing Operations Specialist - SaaS (Remote)

About the Role

We are seeking a GTM & Marketing Operations Specialist to own the execution and operational delivery of marketing across our client portfolios and internal engine. This hands-on role balances day-to-day campaign deployment with precise performance tracking inside HubSpot. Operating within an AI-augmented delivery model, the ideal candidate turns complex data into clear, professional output, ensuring client campaigns launch flawlessly, function cleanly, and prove business impact.

Key Responsibilities

• Marketing Operations Delivery & QA
• Own Campaign Execution: Build, configure, and launch marketing assets across email, lifecycle automation, and digital channels for client accounts.
• Ensure Quality Control: Run comprehensive QA checks on workflows, lists, forms, and landing pages to catch and resolve issues before they reach the client.
• Manage Scope: Balance daily client execution requests against agreed-upon project scope, proactively flagging gaps rather than absorbing them.
• Client Engagement & Communication
• Lead Focused Meetings: Act as a reliable point of contact for assigned client workstreams, running clear alignment syncs and communicating decisions seamlessly.
• Deliver Strategic Reporting: Synthesize campaign data, status updates, and performance results into professional, high-impact presentations and reports.
• Build Trust: Cultivate long-term client confidence through consistent follow-through, accurate documentation, and on-time updates.
• Hands-On HubSpot & MarTech Management
• Translate Requirements: Turn high-level marketing strategies into practical HubSpot configurations, including properties, dashboards, and reporting tools.
• Audit Portals: Conduct routine client portal audits and resolve day-to-day platform questions independently.
• Collaborate for Deep Builds: Identify the limits of the hands-on remit and clearly brief Technologists or implementation specialists on custom integrations.
• Internal GTM & AI-Augmented Workflows
• Drive Agency Growth: Own the operational delivery of our internal marketing campaigns, website updates, and lifecycle systems, keeping our portal pristine.
• Leverage AI Tools: Integrate AI into daily workflows to draft project notes, campaign briefs, and documentation, multiplying daily output.
• Validate Output: Apply strict human judgment and quality control to all AI-generated content before it reaches clients.

What Were Looking For

• Experience: Minimum 2+ years in marketing operations, demand generation, lifecycle marketing, or RevOps, preferably within a B2B, SaaS, or agency environment.
• HubSpot Expertise: Deep, hands-on proficiency building workflows, managing lists, and navigating HubSpot Marketing Hub.
• AI-Native Habits: Concrete experience using AI tools daily to augment workflows, scale output, and build project artifacts.
• Communication Skills: Clear, confident communicator capable of explaining campaign performance and complex data directly to clients.
• Organizational Discipline: Proven ability to manage multiple campaigns and distinct client accounts in parallel within a fast-moving, remote environment.

You are welcome to have a look at our website for more information about Whistle: https://www.whistle.ltd/