Regional Sales Manager

About Premier FMCG

Premier FMCG is at the heart of South Africa’s FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

Regional Sales Manager is responsible for leading regional sales operations, managing a team of field representatives, and driving revenue growth through regional territory-based strategies. The role combines hands-on client engagement, trade operations with team leadership, requiring strong sales expertise, extensive travel, and proven management skills.

Key Responsibilities

• Team Leadership and Coaching
• Manage, train, and mentor field sales representatives to achieve business tartgets.
• Set and monitor sales targets, motivating the team to exceed goals.
• Onboard and supervise new hires in the respective regions.
• Sales Strategy and Execution
• Develop and implement territory-based sales strategies.
• Analyze market trends and adjust approaches to maximize penetration. (Hot Counter).
• Drive market share targets with the regional sales teams.

Client Engagement

• Travel extensively (70%-80% of the time) to meet prospects and clients with the sales reps.
• Build and maintain strong customer relationships.
• Collect feedback and ensure elevated levels of customer satisfaction.

Reporting & Compliance

• Track performance using CRM tools.
• Report on sales targets and regional progress to management.
• Drive regional sales revenue to achieve budgets.

Qualification Requirements

Diploma / Degree in Sales or Marketing (Preferably)

Experience Requirements

4+ years of experience in Sales Operations, preferably in the FMCG sector (Hot Counter)

Key Outputs

Knowledge

Knowledge of Microsoft Office

Skills

• Must be able to communicate with people on all levels.
• Strong Leadership, negotiation, communication, and analytical abilities.
• Ability to thrive in a fast-paced, travel – intensive environment.