Sales Director Sage X3

Are you passionate about transforming businesses through technology and driving market-leading growth? As the Head of Sage X3 – Africa & Middle East (AME), you will be responsible for defining and executing the growth strategy for Sage X3 across the region. You will lead the charge in expanding Sage's market share, particularly in South Africa, while accelerating the adoption of Sage X3 across key mid-market industries including Manufacturing, Distribution, Retail, and Food & Beverage.

Working alongside partners, customers, marketing, product, and customer success teams, you will build and execute high-impact go-to-market strategies, strengthen the Sage X3 channel ecosystem, and position Sage as the ERP provider of choice across AME. This is a highly visible leadership role for a commercially driven individual who thrives on building winning teams, growing markets, and delivering exceptional business outcomes.

Location - 3 days per week out of our Johannesburg office.

Key Responsibilities

Primary Responsibilities

• Revenue Growth & Commercial Leadership
• Drive sustainable monthly, quarterly, and annual revenue growth through Sage's X3 partner ecosystem.
• Build and execute growth initiatives that deliver increased market share, pipeline generation, and profitable revenue expansion.
• Ensure strong sales execution and forecasting accuracy across the region.

Channel & Partner Success

• Develop and strengthen strategic relationships with Sage X3 partners across AME.
• Enable partners to identify opportunities, accelerate sales cycles, and consistently win new business.
• Drive partner performance, capability development, and channel-led growth initiatives.

Strategic Sales Leadership

• Define, implement, and continuously evolve the Sage X3 sales strategy in alignment with regional and global business objectives.
• Identify emerging market opportunities, industry trends, and competitive threats to ensure Sage maintains a winning market position.
• Champion initiatives that accelerate growth within targeted vertical markets.

Team Leadership & Talent Development

• Lead, coach, and inspire a high-performing commercial team focused on growth and customer success.
• Foster a culture of accountability, collaboration, continuous learning, and high performance.
• Build organisational capability to support future growth ambitions.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Customer Success, and the Centre of Excellence teams to maximise commercial opportunities.
• Align go-to-market, customer engagement, and product positioning strategies to drive exceptional business outcomes.
• Collaborate on market-facing campaigns and strategic customer initiatives.
• Customer Success & Advocacy
• Champion customer-centricity and ensure exceptional customer experiences throughout the customer lifecycle.
• Build executive relationships with key customers and strategic stakeholders.
• Partner with Customer Support and the Centre of Excellence to drive customer retention and long-term success.

Market Presence & Thought Leadership

• Represent Sage at industry conferences, customer events, executive forums, and partner engagements.
• Act as a visible ambassador for Sage X3, promoting innovation, digital transformation, and business growth across the region.
• Build Sage's reputation as a market leader in ERP solutions across AME.

Skills, Knowledge & Experience

Essential Competencies

• Inspirational Leadership: Proven ability to lead, motivate, and develop high-performing teams in dynamic, fast-changing environments.
• Commercial Growth Mindset: Demonstrated success driving revenue growth through direct and indirect sales channels while delivering against ambitious business objectives.
• Strategic Execution: Strong capability to develop and implement long-term growth strategies, monitor performance, and adapt to changing market conditions.
• Influential Stakeholder Management: Exceptional relationship-building skills with the ability to influence senior leaders, customers, partners, and cross-functional teams.
• Partner & Ecosystem Leadership: Experience driving business success through channel and partner ecosystems while enabling others to achieve outstanding results.
• Executive Communication & Negotiation: Outstanding communication, presentation, and negotiation skills with the ability to engage effectively at all levels, including the C-suite.

Technical & Professional Qualifications

Education

• Bachelor's Degree in Business, Commerce, Information Technology, Engineering, or a related field, or equivalent practical experience.

Experience

• 8+ years of proven success in enterprise software, ERP, SaaS, or technology sales leadership.
• Strong experience within B2B enterprise and mid-market customer environments.
• 5+ years of exposure to Manufacturing, Distribution, Supply Chain, Retail, Food & Beverage, or related industries.
• Demonstrated success in developing, leading, and scaling partner/channel sales organisations.
• Proven track record of achieving revenue growth, market expansion, and commercial excellence.

Professional Skills

• Strong strategic and commercial acumen.
• Deep understanding of ERP solutions, ideally Sage X3 or comparable enterprise platforms.
• Exceptional communication, negotiation, and executive engagement capabilities.
• Ability to manage multiple strategic priorities while delivering measurable outcomes.
• Data-driven decision-maker with a focus on growth and operational excellence.

Ideal Candidate Profile

• The ideal candidate is a bold, commercially focused leader who combines strategic vision with flawless execution. They are passionate about building winning teams, growing market share, and creating lasting customer and partner value.

They will bring:

• A proven track record of building, scaling, and accelerating high-growth SaaS, ERP, or technology businesses.
• Significant experience selling into Manufacturing, Distribution, Supply Chain, Retail, or related industry sectors.
• Strong expertise in driving partner-led growth and developing thriving channel ecosystems.
• A results-oriented mindset with a high degree of personal accountability and ownership.
• The ability to influence executive stakeholders and drive transformational business outcomes.
• A passion for leveraging technology, innovation, and customer insight to create competitive advantage.
• The leadership presence and commercial credibility to position Sage X3 as the ERP solution of choice across Africa and the Middle East.

Why This Role Matters

This is more than a sales leadership opportunity. It is a chance to shape the future of Sage X3 across AME, influence market direction, develop strategic partnerships, and deliver significant business growth while helping customers transform and scale their organisations through world-class ERP solutions.

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Company Benefits:

• Work away scheme for up to 10 weeks a year.
• Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.
• Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long-term sickness, provided they are unable to perform their duties.
• Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.
• Funeral Assistance: A benefit payable upon the death of a colleague's spouse or children, or to a colleague's dependents in the event of the colleague's death.
• Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.
• Medical aid subsidy: Discovery and Bonitas are offered on selected plans, colleagues receive R2,760 pm.
• Sage Academy leave: On-going training and professional development + 5 paid days per year to engage in learning opportunities.
• 15 days annual leave for fixed term colleagues and 20 annual leave days for permanent colleagues. The annual leave entitlement for permanent colleagues will increases with seniority. 30 days sick leave in a 3 year cycle, 6 days of Family responsibility leave and Religious leave combined, and 5 or 10 days of sports leave based on representation.
• Paid 5 days yearly to volunteer through our Sage Foundation.
• Employee Assistance Program: free, 24/7 short-term counselling, practical support and coaching for you and your family.
• Flexible work patterns and hybrid working.