Paid Media & Ads Specialist

Media Marketing Specialist (Paid Media)

Location: Boksburg, Gauteng — On-site

Reporting to: Group Marketing Manager

About M7 Group

M7 Group is an established South African automotive group operating across new and pre-owned vehicle sales, motorcycles, rentals and mobility services. Our marketing team supports a diverse portfolio of brands and business units, with a strong focus on generating qualified enquiries and contributing to business growth.

We are looking for a hands-on Media Marketing Specialist to take ownership of paid advertising campaign execution across Google Ads, Meta Ads (Facebook and Instagram) and TikTok Ads.

About the role

You will build, manage and optimise campaigns across multiple advertising accounts, ensuring budgets are carefully managed and campaigns support each business unit’s objectives.

This position suits someone who enjoys working directly inside advertising platforms, understands what drives lead generation and can turn performance data into practical improvements. You should be comfortable identifying problems, testing solutions and taking initiative.

Working closely with the Group Marketing Manager and our internal creative team, your focus will be on campaign delivery, lead quality and improving the return on advertising spend.

Key responsibilities

• Build, launch and manage paid advertising campaigns across Google Ads, Meta Ads and TikTok Ads.
• Manage campaign budgets, monitor daily spend and maintain appropriate budget pacing across brands and accounts.
• Research and refine keywords, search terms, negative keywords, audiences, placements and targeting.
• Monitor performance and optimise bidding strategies, campaign structures and budget allocation.
• Plan and run A/B tests across ad copy, creative, audiences and campaign approaches.
• Identify wasted spend, underperforming campaigns and opportunities to improve enquiry volumes, lead quality and cost per lead.
• Work with the creative team to develop clear briefs and effective advertising content aligned with current offers and campaign objectives.
• Check campaign setup, links, lead forms and conversion activity, helping identify and resolve issues that affect performance.
• Use campaign data and feedback on lead quality to recommend and implement improvements with the Group Marketing Manager.
• Stay informed about platform changes and apply relevant developments to active campaigns.

What we’re looking for

• Proven practical experience setting up, managing and optimising Google Ads and Meta Ads campaigns.
• A strong understanding of lead generation, budget management, audience targeting, bidding strategies and A/B testing.
• The ability to interpret performance data, explain what it means and decide what action to take.
• Strong attention to detail and the ability to manage multiple accounts, priorities and deadlines.
• A proactive approach, with the confidence to flag issues early and suggest solutions.
• Clear communication skills and the ability to work effectively with marketing and creative colleagues.
• Availability to work on-site in Boksburg, Gauteng.

Experience that will be advantageous

• Hands-on experience with TikTok Ads.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Automotive marketing experience or experience managing campaigns across multiple brands.
• Relevant marketing qualifications and Google, Meta or other platform certifications.

Demonstrable hands-on experience and proven campaign results will carry significant weight in our selection process.

What success looks like

Well-managed advertising budgets, reliable campaign execution, stronger enquiry quality and consistent improvements in campaign efficiency. We are looking for someone who takes ownership of the details and connects campaign decisions to business objectives.

How to apply

Apply through LinkedIn with your CV. Please include a brief summary of the advertising platforms you have worked with and the campaigns you have personally managed.

Or Send your CV to Sign in to view email

Email subject: Media Marketing Specialist