Capital Sales Engineer - Africa

Why this role exists

Our client has a footprint across Africa, and this role exists to develop, grow and protect long-term

customer relationships across the region, while positioning our client as a trusted solutions partner, not just an equipment supplier.

The Sales Engineer Africa plays a dual role:

• a commercial driver, opening new markets and growing existing accounts, and
• a technical advisor, ensuring customers receive fit-for-purpose crushing and screening solutions aligned to their operational realities.

This role is for someone who enjoys building markets, solving problems, travelling, and representing a

strong brand with integrity and confidence.

Key Responsibilities

Sales and Market Development

In this role, you will:

• Develop new business opportunities across designated African territories.
• Follow up on qualified leads and proactively open new markets through relationship-based selling.
• Engage in cold canvassing and targeted business development in identified regions.
• Build and maintain strong relationships with new and existing customers.
• Deliver professional sales presentations aligned to customer needs and value proposition.
• Grow equipment and spares sales across your customer base.
• Prepare and submit weekly sales reports, forecasts and pipeline updates.

Technical and Solutions Support

You will also:

• Support the commissioning of new equipment when required.
• Conduct basic technical assessments and minor repairs where appropriate.
• Assess existing customer machines and provide technical feedback and improvement recommendations.
• Prepare accurate quotations in line with company standards.
• Design crushing and screening plant layouts based on customer requirements and site conditions making use of the company software tools available.

Commercial & Financial Accountability

• Deliver against agreed sales targets and budgets.
• Demonstrate sound commercial and financial judgement in all deals and negotiations.
• Contribute to sustainable, profitable growth rather than short-term wins.

Innovation & Continuous Improvement

• Contribute at least one practical improvement idea per quarter that enhances efficiency, effectiveness, cost-saving or customer experience.
• Share market intelligence and insights to inform product, service and strategy decisions.

Governance, Safety & Professional Conduct

• Adhere to all the clients processes, policies and ISO requirements.
• Uphold health and safety standards at all times on customer sites.
• Represent the company with professionalism, integrity and ethical judgement across all territories.

Preferred Experience Required

• Minimum in a relevant technical field.
• Proven experience in sales, business development or technical sales.
• Demonstrated cross-border sales experience in Sub-Saharan Africa.
• Strong commercial and financial understanding.
• Comfortable working independently, remotely and across multiple regions.
• Computer literate (Excel, PowerPoint, Word)

Preferred Qualifications & Technical Skills

• Matric / Grade 12 (English and Mathematics).
• Relevant technical diploma or degree (Mechanical / Engineering related).
• Sales qualification or diploma (advantageous).

Preferred Attributes

We are looking for someone who:

• Thinks strategically, but executes practically.
• Is confident, professional and ethical in their sales approach.
• Builds trust through consistency, integrity and follow-through.
• Is resilient, self-driven and comfortable working across borders.
• Communicates clearly and confidently with customers at all levels.
• Is a disciplined self-starter with strong planning and organisational skills.
• Enjoys problem-solving and offering solutions, not just products.
• Represents the company with pride, maturity and sound judgement.

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