Media Effectiveness Lead - Midrand

Dis-Chem Pharmacies has an opportunity available for Media Effectiveness Lead for their Head Office.

The Media Effectiveness role is responsible for defining Dis-Chem’s campaign measurement framework, including KPIs, analytics standards, dashboards, and reporting methodologies. The role ensures consistent, reliable measurement of marketing effectiveness and return on investment across all channels, supporting data-driven decision-making and continuous optimisation. It also oversees vendor selection and management for specialist research or measurement partners where required.

Minimum Requirements…

Essential

• Bachelor’s degree in Marketing, Analytics, Business, Data Analytics, Statistics, or related discipline. Honours degree or postgraduate qualification advantageous.
• 5+ years’ experience in marketing analytics, campaign measurement, or performance roles
• 2–3 years’ experience leading cross-functional reporting, measurement, optimisation, or performance analysis initiatives.

Responsibilities

Measurement framework, KPIs and governance

• Define and maintain standardised campaign measurement frameworks, KPIs, and reporting principles across digital, traditional, and in-store channels
• Establish governance standards for measurement methodologies, data definitions, and reporting cadence
• Ensure alignment between campaign objectives, measurement approaches, and business outcomes

Analytics, dashboards and performance reporting

• Design and oversee performance dashboards and reporting tools to track campaign effectiveness and ROI
• Translate campaign performance data into clear insights and recommendations for optimisation
• Support stakeholders with consistent, actionable reporting to inform planning and investment decisions

Vendor management and research enablement

• Lead selection and management of external measurement, analytics, and research vendors where applicable
• Ensure third-party research and measurement outputs meet quality, consistency, and value-for-money standards
• Integrate vendor outputs into internal reporting and performance frameworks

CompetenciesEssential

Key competencies

• Strong understanding of marketing measurement, analytics, ROI, and performance metrics
• Experience defining KPIs, dashboards, and reporting standards in retail or General Merchandise environments
• Analytical and commercially minded, able to link marketing performance to business outcomes
• Effective at communicating insights and driving optimisation

Key Performance Indicators

• Measurement consistency – Adoption and compliance with standardised KPIs and reporting frameworks
• Insight quality – Usefulness of insights in driving campaign optimisation and decision-making
• ROI visibility – Accuracy and clarity of campaign ROI and effectiveness reporting
• Stakeholder satisfaction – Feedback from Marketing, Media, and Campaign teams on measurement support

Special Conditions of Employment

South African citizen

MIE, clear criminal and credit

Driver’s license and/or own reliable transport

Market related salary

Medical aid

Provident fund

Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities