Pet Food Sales Representative

Our client, a prominent brand in the pet nutrition industry, is seeking a proactive External Sales Representative to accelerate the growth and visibility of their premium pet food products throughout Gauteng. This is a fully field-based position for a self-starter who thrives on targets and brings solid FMCG sales experience. You will be responsible for cultivating strong partnerships across a diverse customer network ranging from boutique pet shops and agricultural co-operatives to large retail chains and corporate pet store groups

• Identify, grow, and manage a diverse portfolio of retail and trade customers across Gauteng, including pet shops, SPAR, Pick n Pay, PetZone, farmer co-ops, independent retailers, and corporate pet store groups.
• Drive territory performance by meeting and exceeding monthly and quarterly sales, volume, and new listing targets.
• Conduct routine store visits and trade calls to ensure product availability, correct merchandising, and strong in‑store visibility.
• Present, position, and promote new product launches to both existing and potential customers.
• Negotiate pricing, trading terms, and promotional activities in alignment with company policies.
• Build and maintain long-standing relationships with key decision-makers, including buyers, store owners, and retail managers.
• Track and report on competitor activity, market shifts, and customer insights, providing meaningful feedback to management.
• Keep accurate and up-to-date call reports, sales documentation, and CRM entries.
• Plan and execute an efficient weekly call cycle to maximise territory coverage and productivity.
• Support in-store execution through merchandising, stock checks, and promotional rollouts.
• Service the following customer categories within Gauteng
  • Retail chains: SPAR, Pick n Pay
  • Specialist pet retailers: PetZone and similar stores
  • Farmer and agricultural co-operatives
  • Independent pet shops and animal feed stores
  • Corporate pet shop groups and franchises

• Minimum Grade 12 (Matric); additional sales training or a relevant tertiary qualification is beneficial.
• At least 5 years’ proven sales experience within the FMCG environment; exposure to pet food, animal feed, or related categories will be highly advantageous.
• Fluency in English and Afrikaans is essential.
• Strong history of consistently achieving or surpassing sales targets.
• Existing relationships with Gauteng-based buyers, store owners, or pet trade stakeholders will be a notable advantage.
• Must have a reliable vehicle and a valid driver’s license – non‑negotiable.
• Excellent communication, negotiation, and presentation abilities.
• A proactive self-starter with strong time management skills and the ability to operate independently in a field‑based role
• Competent in MS Office (including Excel), email communication, and comfortable working with CRM or sales reporting systems.

• Basic salary: R15,000 – R18,000 per month (negotiable based on experience)
• Commission structure based on sales performance
• Travel allowance / fuel reimbursement

Ready to take the next step in your career? Email your CV to ***email_hidden***.

By submitting your CV, you consent to FHH Consultants storing your personal information in accordance with POPIA. This information will be used for the purpose of considering you for current and future employment opportunities. You may request the deletion of your information from our records at any time