Senior Manager: Experiential Marketing

Hello… an exciting new opportunity has become available in our Group Experiential Marketing Division. We are looking to recruit a Senior Manager: Experiential Marketing.

Job Advert Summary

• Hollard is looking for a highly creative, strategic, and people focused leader to take ownership of The Hollard Villa, our flagship hospitality and stakeholder engagement destination.
• This is an exciting opportunity for a seasoned experiential marketing professional to design and deliver exceptional experiences that strengthen relationships, elevate our brand, and create lasting impact.

Why This Role Matters

• This role is critical in bringing the Hollard brand to life through meaningful and memorable stakeholder experiences.
• By creating impactful engagements for executives, brokers, partners, and key stakeholders, the role helps build trust, deepen relationships, strengthen brand perception, and contribute to business growth.
• The position also ensures The Hollard Villa remains a premier destination for strategic stakeholder engagement and hospitality excellence.

What You Will Do

• Develop and implement The Hollard Villa experience strategy aligned to business and marketing objectives.
• Conceptualise innovative hospitality and stakeholder engagement experiences that reflect the Hollard brand and deliver measurable business value.
• Partner with business stakeholders to understand objectives, target audiences and desired outcomes.
• Design bespoke experiences tailored to the needs, preferences and profiles of different stakeholder groups.
• Stay abreast of hospitality, experiential marketing and luxury event trends to ensure The Hollard Villa remains a leading stakeholder engagement destination.
• Lead the planning and execution of all Villa-based hospitality events and stakeholder engagements.
• Develop event concepts, programmes, guest journeys and hospitality experiences.
• Manage all event logistics including venue preparation, catering, entertainment, gifting, production, technology and guest management.
• Ensure exceptional guest experiences through meticulous planning and execution.
• Drive consistency, quality and attention to detail across every touchpoint.
• Build trusted relationships with senior leaders, executives, brokers, partners, suppliers and external stakeholders.
• Consult with internal business units to develop experiences that deliver against strategic objectives.
• Effectively manage stakeholder expectations throughout the planning and execution process.
• Represent Hollard professionally and confidently with high-profile guests and partners.
• Develop and manage annual and event-specific budgets.
• Source market-related quotations and negotiate favourable rates with suppliers and service providers.
• Ensure cost-effective use of resources while maintaining exceptional quality standards.
• Monitor expenditure and provide regular budget reporting.
• Identify opportunities for efficiencies and cost optimisation.
• Lead, coach and develop a team of experiential and hospitality professionals.
• Foster a high-performance, collaborative and customer-centric culture.