Sales Account Manager (BET)

Job Description

• Sales and Business Development
• Account Management

Responsibilities

New Business Development

• Identify, pursue, and secure new business opportunities within the online gaming and gambling sector.
• Develop and maintain a pipeline of prospective operators, aggregators, and strategic partners.
• Conduct market research and competitor analysis to identify commercial opportunities and emerging trends.
• Present Gaming products, solutions, and value propositions to potential clients.
• Lead commercial discussions, proposals, and negotiations with prospective partners.
• Assist in preparing commercial agreements, onboarding documentation, and partnership proposals.
• Attend industry events, expos, and networking opportunities to build relationships and generate leads.

Account Management

• Manage and grow relationships with existing clients and partners.
• Act as the primary point of contact for all commercial and operational account matters.
• Ensure client satisfaction through proactive communication and relationship management.
• Conduct regular account reviews and performance discussions with clients.
• Identify upsell and cross-sell opportunities within existing accounts.
• Monitor client performance, revenue trends, and engagement metrics.
• Work closely with internal teams to ensure timely resolution of client queries and operational issues.

Reporting

• Maintain accurate CRM records, sales pipelines, and account documentation.
• Prepare weekly and monthly sales and account performance reports.
• Track commercial targets, revenue performance, and partnership KPIs.
• Ensure all account activities comply with regulatory and company requirements.
• Assist with forecasting and commercial planning activities.

Innovation & Market Insight

• Continuously monitor market trends, competitor activity, and emerging innovations within the online gaming and betting industry.
• Identify opportunities for new products, features, and enhancements that improve customer experience and commercial performance.
• Provide strategic market insights and recommendations to support business growth and product development initiatives.
• Analyse competitor offerings, promotional strategies, and platform innovations to maintain industry competitiveness.
• Collaborate with Product and Operations teams to introduce innovative solutions aligned with player demands and market trends.
• Identify opportunities to improve operational efficiencies, player engagement, and revenue generation across betting platforms.
• Stay informed on regulatory, technological, and industry developments that may impact the business or product offering.
• Own the commercial performance and revenue growth of assigned accounts.
• Monitor account profitability, turnover, GGR/NGR performance, and product adoption.
• Drive account growth through strategic upselling, cross-selling, and promotional initiatives.
• Develop account growth strategies aligned with client objectives and market opportunities.

Revenue Ownership & Commercial Performance

• Achieve monthly and quarterly commercial targets.
• Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
• Ensure successful onboarding and go-live execution for new partners and gaming products.
• Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
• Monitor post-launch performance and recommend optimization opportunities.

Product Launch & Integration Coordination

• Coordinate and oversee new game launches, provider integrations, and product rollouts with operators.
• Ensure successful onboarding and go-live execution for new partners and gaming products.
• Work closely with technical, compliance, and operations teams to manage launch timelines and deliverables.
• Monitor post-launch performance and recommend optimization opportunities.

Regulatory & Compliance Awareness

• Maintain awareness of regulatory requirements and compliance obligations within regulated gaming markets.
• Ensure all commercial activities, products, and promotions comply with applicable gambling regulations and company policies.
• Escalate compliance or operational risks where required.

Strategic Account Planning

• Develop and maintain strategic account plans for key operators and partners.
• Identify long-term growth opportunities within assigned accounts and markets.
• Build strong executive-level relationships with stakeholders across operator businesses.

Living the spirit

• Builds strong, trust-based relationships with clients and internal teams
• Embraces change, ambiguity, and new challenges in the fast-paced gaming industry
• Shows curiosity and enthusiasm when exploring new markets or opportunities
• Takes ownership of successes and failures
• Acts with honesty, transparency, and accountability in all interactions
• Brings authenticity and confidence into client engagements and negotiations
• Builds genuine relationships with partners and stakeholders
• Encourages open communication and diverse perspectives

Qualifications

• Related degree or diploma
• Account Management Experience
• Sales and Business Development Experience
• Betting Knowledge