E-commerce Growth Lead at Datonomy Solutions

Summary: Practical growth specialist responsible for the experiment backlog, ICE/RICE prioritisation, weekly test cadence and end-to-end growth experimentation across acquisition, activation, conversion, retention and priority category growth.

Purpose

To design and run a high-velocity growth experimentation engine, with a target of 3-5 funnel experiments per week and a disciplined approach to measuring uplift, learning quickly and scaling successful interventions.

Key Responsibilities

• Build and manage the growth experiment backlog across customer activation, funnel optimisation, loyalty/rewards usage, priority category sales and repeat purchase.
• Apply ICE/RICE prioritisation and commercial filters to select experiments with the strongest likely impact.
• Define hypotheses, target segments, success metrics, measurement windows and scale/stop/iterate recommendations.
• Run 3-5 experiments per week across CRM, paid media, product journeys, payment messaging, retargeting and loyalty/rewards-led offers.
• Work with the Growth Analyst to identify funnel drop-offs, segment opportunities and experiment results.
• Coordinate with CRM, Performance Marketing and Product/CRO specialists to launch tests quickly and measure impact.
• Focus strongly on registered non-transactors, high-intent browsers, cart abandoners, priority category shoppers and loyalty/rewards customers.
• Present weekly learnings, winning tests, failed tests and next experiment recommendations.
• Support scale-up of successful experiments into repeatable growth practices.

Required Experience

• 5+ years in growth, product growth, growth marketing, digital commerce, app growth, e-commerce, marketplace, fintech or consumer platform roles.
• Hands-on experience designing and running experiments, A/B tests, funnel tests, campaign tests or control-group tests.
• Strong understanding of acquisition, activation, conversion, retention and repeat-purchase levers.
• Experience working with CRM, paid media, product, analytics and technology teams.
• Exposure to analytics or experimentation tools such as GA4, Firebase, Amplitude, Mixpanel, Optimizely, VWO, Adobe Target or similar would be advantageous.

Key Skills / Competencies

• Growth experimentation
• A/B testing
• ICE/RICE prioritisation
• Funnel optimisation
• Activation strategy
• Retention strategy
• Conversion optimisation
• Customer segmentation
• Experiment design
• Growth reporting

Success Measures

• A prioritised experiment backlog is established and actively managed.
• 3-5 experiments launched per week where data, platform and approval conditions allow.
• Experiment win rate tracked against the agreed target.
• Successful experiments scaled into campaigns, journeys or product improvements.

Desired Skills

• Growth Lead
• Head of Growth
• Growth Manager