Retention Specialist

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Retention Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Valid Driver’s License
• Prior experience in Online iGaming and sports betting
• Project Management
• Email/ SMS/ Push Notification Messaging
• 6 Months/ 1 Year in a Digital Marketing Environment

A Bonus To Have

Diploma/Degree in Digital Marketing or relevant field

What You’ll Do For The Brand

Operational

Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.

• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
• Optimises campaign performance based on data analysis and A/B testing.

People

• Comply with company policy and values.

Compliance, risk and quality

• Compliance with company policies and procedures.
• Ensure logical saving of all work, designs, artwork, approvals etc.
• Ensure that all artwork, designs, approvals etc are chronologically saved/backed up.
• Ensure error free designs with accurate content.
• Ensure that designs are free from racial, gender bias, derogatory, defamatory comments.

Growth and new markets/products

• Ensure measures are put in place and steps are taken to achieve the short term, medium term and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

What You’ll Bring To The Team

• Ability to work in a deadline-driven environment.
• Strong project management and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter with the ability to work collaboratively within a team.
• Able to succeed in and enjoy a fast-paced environment.
• Understanding of CRM and retention marketing best practices and technologies.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal and collaboration skills.

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!