Sales Engineer - Industrial Automation

Sales Engineer

We are seeking a results-driven Sales Engineer to join our Industrial Automation team in Cape Town. This role offers the opportunity to work with leading automation brands to deliver tailored solutions across a diverse industrial client base.

Product Portfolio

Our portfolio includes leading global brands such as Siemens, Schneider Electric, Rittal, LAPP, Balluff, Cognex, Troax, and Murrelektronik.

Key Responsibilities

• Develop and maintain strong client relationships
• Identify and develop new sales opportunities
• Respond to customer inquiries, including technical queries
• Present technical products and solutions clearly and confidently
• Achieve sales targets and contribute to business growth
• Continuously develop technical knowledge of automation products and applications
• Maintain accurate CRM data and provide market feedback
• Attend networking events and industry trade shows

Requirements

Education

• Engineering/Electrical qualification advantageous
• Valid driver’s license and own transport

Experience

• 2–5 years’ experience in technical sales
• Strong knowledge of industrial automation components, including PLCs, switchgear, VSDs, safety systems, sensors (IO-Link), vision systems, and cabling
• Proven track record of matching products to client needs and achieving sales targets
• Established network in Western Cape/Cape Town

Personal Profile

• Self-motivated and results-driven
• Strong sense of urgency
• Service-oriented with a customer-first mindset
• Strong problem-solving ability
• Able to work independently and manage time effectively

Skills

• Relationship-building and client engagement
• Excellent verbal and written communication
• Negotiation and closing skills
• Ability to clearly explain technical concepts and value propositions
• Commercial awareness
• Proficient in Microsoft Office
• NetSuite ERP experience advantageous