NB220726-4345- Guarding Sales Manager

Job Description: Guarding Sales Manager

Location: Johannesburg, Gauteng, South Africa

Department: Sales & Business Development

Reports To: Regional Director / Managing Director

Job Purpose

We are seeking a highly experienced and results-driven Guarding Sales Manager to lead and develop a team of eight sales professionals within the Johannesburg region. This role requires an individual with strong people management skills, proven sales leadership experience, and preferably extensive knowledge of the guarding and security industry.

The successful candidate will be responsible for driving revenue growth, managing and motivating a high-performing sales team, developing strategic client relationships, and expanding the company's guarding services footprint across Johannesburg and surrounding areas.

Due to the nature of the team, the ideal candidate must possess exceptional leadership abilities and experience managing strong, assertive personalities while maintaining a culture of accountability, performance, and teamwork.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, mentor, and manage a team of 8 sales representatives.
• Establish clear performance expectations, KPIs, and sales targets.
• Conduct regular performance reviews, pipeline reviews, and field coaching sessions.
• Drive a high-performance sales culture focused on achieving and exceeding targets.
• Manage team dynamics and effectively lead individuals with strong personalities and diverse selling styles.
• Recruit, train, and develop sales talent where required.

Business Development

• Develop and implement sales strategies to increase guarding service revenue within Johannesburg.
• Identify and pursue new business opportunities across commercial, industrial, retail, residential, logistics, and corporate sectors.
• Maintain a strong personal involvement in key accounts and large-value opportunities.
• Build and maintain a healthy sales pipeline through proactive prospecting and networking.

Client Engagement & Security Solutions

• Conduct client meetings, presentations, and site assessments.
• Design and present tailored guarding solutions based on client requirements and risk assessments.
• Build long-term relationships with key decision-makers and stakeholders.
• Negotiate contracts, service agreements, and pricing structures.

Market Development

• Monitor industry trends, competitor activities, and market opportunities.
• Develop strategies to increase market share within the Johannesburg region.
• Identify emerging customer needs and recommend service enhancements.

Reporting & Administration

• Maintain accurate forecasting and sales reporting.
• Monitor team performance against budget and revenue targets.
• Utilize CRM systems to track opportunities, sales activities, and client engagement.
• Prepare monthly sales and business development reports for senior management.

Minimum Requirements

Education

• Grade 12 (Matric).
• Qualification in Sales, Marketing, Business Management, Security Management, or a related field will be advantageous.

Experience

• Minimum 5-10 years of proven sales experience.
• Minimum 3-5 years of sales management experience leading sales teams.
• Previous experience within the guarding/security industry is highly preferred.
• Demonstrated ability to successfully manage high-performing sales teams.
• Proven track record of meeting and exceeding revenue targets.

Industry Knowledge

Must have knowledge and experience within the guarding/security sector.

Candidates with guarding industry experience will be strongly preferred, as this role requires an understanding of security operations, guarding solutions, risk assessments, and client security requirements. Candidates without industry experience should demonstrate the ability to learn and adapt quickly within a specialised environment.

Key Competencies

• Strong leadership and people management skills.
• Ability to manage and motivate strong personalities.
• Excellent sales coaching and mentoring capabilities.
• Advanced negotiation and closing skills.
• Strategic business development expertise.
• Strong commercial and financial acumen.
• Excellent communication and presentation skills.
• Ability to work under pressure in a target-driven environment.
• Relationship-building and stakeholder management skills.

Key Performance Indicators (KPIs)

• Achievement of branch and team sales targets.
• Revenue growth within the Johannesburg market.
• New business acquisition.
• Team productivity and performance.
• Client retention and contract renewals.
• Pipeline growth and conversion rates.
• Employee engagement and team development.

Ideal Candidate Profile

The ideal candidate is a seasoned sales leader who thrives in a competitive environment, has the gravitas to manage a team of experienced sales professionals, and preferably brings established knowledge of the guarding industry. They must be confident, resilient, commercially focused, and capable of leading from the front while driving business growth throughout Johannesburg.

Location Requirement: This position is Johannesburg-based and focused exclusively on growing the guarding business within the Johannesburg market.

Preference will be given to candidates with proven guarding industry experience and a strong track record of managing successful sales teams.

• Johannesburg-focused territory
• Leadership of 8 experienced salespeople
• Strong personality management
• Guarding/security industry knowledge is a MUST
• Hands-on sales leadership, not just administration
• New business growth responsibility

Key Hiring Criteria

• Proven sales management experience leading sizeable sales teams.
• Ability to manage and motivate a team of 8 strong, target-driven sales professionals.
• Strong preference for candidates with guarding/security industry experience.
• Demonstrated track record of achieving revenue growth and exceeding sales targets.
• Johannesburg-based with an established business network within the region.
• Hands-on leader who can lead from the front and assist in closing strategic opportunities.

Remuneration

Negotiable based on the relevant experience of the candidate. Please send your updated cv to Sign in to view email