Sales Representative | Meridian Wine Merchants| Cape Town | West Coast

Meridian Wine Merchants- Sales Representative

Meridian Wine Merchants is looking for a motivated and results-driven Sales Representative to join our Sales team. This role is responsible for executing sales, merchandising, customer service and trade execution activities across an allocated customer base within a defined territory. The successful incumbent will play a key role in driving product availability, maintaining merchandising standards, building strong customer relationships and ensuring consistent execution of the company's sales strategy.

Key Responsibilities

• Achieve sales, volume and distribution targets within the allocated territory.

• Execute structured customer visits in accordance with approved call cycles and routing plans.

• Apply the Meridian "8 Steps of a Call" during every customer interaction.

• Build and maintain strong customer relationships through professional service delivery.

• Capture customer orders accurately using company sales systems.

• Ensure products are correctly merchandised, priced and displayed in-store.

• Monitor shelf health, stock availability and pricing compliance.

• Execute promotional activities, displays, tastings and trade activations.

• Capture customer information, pricing audits and merchandising data in real time.

• Monitor competitor activity and provide relevant market intelligence.

• Ensure compliance with company policies, procedures and operational standards.

• Care for company equipment, handheld devices and promotional material.

Minimum Requirements

Education

• Grade 12 (Matric)

Experience

• 2–3 years' experience within FMCG, liquor, retail merchandising, hospitality or a related sales environment.

Technical Skills

• Working knowledge of Microsoft Office.

• Experience using CRM or handheld sales systems.

• Understanding of merchandising principles and pricing audits.

Other Requirements

• Valid South African driver's licence.

• Willingness to travel extensively within the allocated territory.

Key Competencies

• Sales execution

• Customer relationship management

• Merchandising and product visibility

• Planning and organisation

• Attention to detail

• Accountability

• Communication skills

• Results orientation

• Resilience and adaptability

Why Join Meridian Wine Merchants?

At Meridian Wine Merchants, our people are passionate about delivering exceptional brands and customer experiences. We offer an environment where high performance, ownership and teamwork are recognised and rewarded, with opportunities to grow your career within a leading South African beverage business.