LIQUOR STORE MANAGER - GEORGE

Lynne Harris Recruitment

Date: 2 weeks ago
City: Knysna, Western Cape
Contract type: Full time

The Role

Manager sought to control all aspects of the Liquor Store in George, ensuring profitability, legal compliance (liquor laws), excellent customer service, and efficient staff performance.

KEY RESPONSIBILITIES

Store Operations

  • Open and close the store according to procedures
  • Ensure shelves are fully stocked, clean, and well merchandised
  • Manage daily store activities and workflow
  • Oversee cash handling, banking, and reconciliation.

Sales & Profitability

  • Drive sales targets and promotions
  • Monitor daily, weekly, and monthly sales performance
  • Control expenses and reduce wastage/shrinkage
  • Implement upselling and cross-selling strategies

Stock Control

  • Order stock and manage supplier relationships
  • Conduct stock takes and investigate variances
  • Ensure correct pricing and product rotation (FIFO)
  • Minimise losses (theft, damages, expired stock)

Staff Management

  • Recruit, train, and develop staff
  • Create staff schedules and manage attendance
  • Handle discipline and performance management
  • Motivate team to meet targets and deliver service

Customer Service

  • Ensure high levels of customer satisfaction
  • Handle complaints professionally
  • Maintain a safe, welcoming store environment

Legal & Compliance

  • Ensure compliance with liquor licensing laws
  • Enforce no sale to minors and intoxicated persons
  • Maintain required documentation and permits
  • Ensure health & safety standards are followed

Security & Risk Management

  • Prevent theft and manage security systems
  • Conduct spot checks and monitor high-risk areas
  • Ensure proper cash control procedures

Reporting & Administration

  • Prepare daily/weekly reports (sales, stock, staff)
  • Use systems (e.g., POS or Sigma if applicable)
  • Analyse performance and take corrective action

Skills and Experience

REQUIREMENTS

  • Matric (Grade 12) – essential
  • Retail or business-related qualification – advantageous
  • 2–5 years retail experience (liquor experience preferred)
  • At least 1–2 years in a supervisory/management role

Skills

  • Leadership and team management
  • Strong numerical and analytical skills
  • Good communication and problem-solving
  • Knowledge of liquor legislation
  • Computer literacy (POS systems, reporting tools)
  • Accountability and attention to detail
  • Decision-making and Customer-focused mindset
  • Integrity (very important in liquor retail)
  • Retail hours (weekends, public holidays, evenings)
  • High-pressure, fast-paced environment
  • Performance Indicators (KPIs)
  • Sales growth and stock loss percentage
  • Staff productivity and customer satisfaction
  • Compliance adherence

Preference will be given to applicants already residing in the George area.

Please e-mail your cv in MS Word format together with a motivational letter and a small suitable photo of yourself for front of cv purposes.

All POPI requirements respected.

Should you not receive a response within 10 days please consider your application unsuccessful . Thank you!

Other

Preference will be given to applicants already residing in the George area.

Please e-mail your cv in MS Word format together with a motivational letter and a small suitable photo of yourself for front of cv purposes.

All POPI requirements respected.

Should you not receive a response within 10 days please consider your application unsuccessful . Thank you!

Job Reference: LHR00145

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